Smart ad technologies
Digital publishing needs digital technology to deliver monetization and lift revenue. These are the tools under the hood.
Header bidding
Let every buyer compete for every impression
Advertisers and exchanges bid for your inventory at the same time, before the ad server makes its call. More competition means higher prices.
- Prebid.js and server-side wrappers, managed by our team.
- Timeout and floor tuning for each site and geo.
- Unified reporting across every bidder.
Page load · ad slot
↓ ↓ ↓
Bidder ABidder BBidder CExchange
↓ highest bid wins ↓
Ad server → winning ad
The toolkit
More ways to lift yield
Smart Refresh
Refresh ad units based on real user engagement, not a blind timer, so you earn more without hurting viewability.
Omega VR
VR and AR advertising formats that deliver vivid storytelling for brands.
Innovative formats
Plain banners are not enough. Ads served in innovative formats make more impact.
Zillion
Our ad marketplace platform for performance tracking, campaign management and revenue optimization.
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